Legal Marketing Guide recommends our friends in the legal department make written content a priority. Hiring consultants with a staff of professional content writers benefits a law firm internet marketing strategy. Developing informative articles relevant to legal topics informs potential clients and appeals to search engine crawlers, which replica rolex watches drives attorney web pages up Google, Yahoo and Bing rankings.
Law & Legal News
Content producing services enhance an attorney’s internet marketing strategies in many ways. Every time a new piece of content is uploaded to a law firm’s website search engines consider it updated. Updating a website, especially with original content, shows Google that the owner is putting effort into maintaining the website. Search engines program their robots to raise websites that educate their readers through the rankings.
Poorly maintained sites carry outdated content. The webmasters may have gone out of business, gotten bored with the site or created a new webpage. Regardless of what happened, old content omits up-to-date information or is only relevant to past events in the legal field. Respectable encyclopedias carry this information on their websites, but the websites receive millions of page views each day, sometimes every hour. More can be read about online marketing in general by clicking here.
Professional copywriters are trained in writing articles with useful information pertaining to your business, in this case the legal field. Thought provoking articles will interest readers more than pages full of keywords. The former will improve search engine rankings more than the latter as well.
Web crawlers move websites that host keyword laden articles down their search engine rankings. Internet savvy clients will lose respect for the lawyer hosting the filler articles because those pages are considered a way of tricking search engines into raising their ranking. Poor writing sends any potential customers, regardless of their knowledge of the internet, away from your webpage.
However, both types of clientele appreciate web pages with easily read and informed pages, especially ones that may pertain to their case. Reputable marketing firms will provide examples of the writing staff’s work, if they’re worth the money. Finding a legal content writing staff who write articles that appeal to the online audience and search engine crawlers will prove a benefit to your firm’s website and profit margin.
Hiring an outside writer can be good for a busy law firm, but if your budget is limited and your attorney’s have an hour or so a week to spare, having your own attorneys write the content can also be a great decision. Your website is a reflection of your firm, and the tone and style of the writing will influence visitor’s thoughts about your company. By having your own attorneys write updates on the websites, a more accurate picture of their voice and beliefs will come through. In addition, they’re likely to have much more interesting legal experiences to talk about than the average content writer.
Another important aspect content writers should be capable of is writing comprehensive press releases whenever your company has newsworthy updates. While advertisements are a good way of reaching your audience, news stories are genuinely informational and more likely to be trusted by the average visitor. A press release is also essential because it is shared with the media. Unlike general content updates, the news must be important enough that various news outlets will be interested and feel that they must share. Only someone with particularly talented writing abilities should create the content, so that every word inspires interest and engagement.
Perhaps you’re choosing to write the press release yourself, or want to give instructions to your writer. A press release is an effective tool in increasing your firm’s exposure and connecting with legal media sources. It also has considerable search engine optimization advantages, because it represents fresh content on your website. Every time you add a new press release to your website, it improves the freshness rating of your website, thus improving its SEO power. Ideally, a press release should be brief. Cover the content in a simple and straightforward manner that allows readers to absorb the information without too many unnecessary details. Below are some important aspects of a press release that you should include to be properly formatted and most effective. when they land on your page. Consider that many of your visitors will be unsure about what they’re looking for, and might not realize that Criminal Defense is under Practice Areas.